Maria Black Collaboration
Background
Maria Black wants to create meaningful, immersive, personalized experiences, elicit emotional responses, and fulfilment at the consumer level, this both online and at the retail level. Maria Black needs to redefine (value creation), and address critical sustainability challenges and realign their mission, vision, and core values with a new take on their corporate social responsibility CSR.
Project Brief
- Develop a business strategy.
- Create a brand guideline catalogue for all sales platforms for Maria Black’s product portfolio, focus on piercing.
- Create a company manifesto that supports brand actions and intent described in the brand guidelines catalogue.
- Develop display and packaging to support your concept.
- Create a dummy website in order to illustrate concepts.
- Create/design a more valuable brand experience for the Maria Black customers using emotional branding and experience economy.
- Position the customer experiences regarding current mega-trends such as social inclusivity, transparency, sustainability & individualization.
Tools
- Market communication
- Brand equity creation
- Luxury branding
- National and global markets trend analysis.
- Brand identity analysis
- Product analysis
- Business concept analysis
- Competitor analysis
Team
Bea, Anna-Katrine, Heloisa, Lily, Nathaniel
