Ukrudt
Background
Ukrudt is a part of KEA’s fourth-semester entrepreneurial class ‘Jewellery for Change’ Project. The aim is to, in groups of four, develop a business concept and establish a company from a business plan, concept, product idea to production and sales inspired by the United Nations Sustainable Development Goals (SDG). The New enterprise should challenge sustainable principles and business concepts within the jewellery field. The company will bring awareness to the UN’s sustainable goals and/or apply the UN’s sustainable goals in your concept.
Project Brief
- Design and develop a commercial jewellery collection
- Designs must be drawn in Rhino and rendered in Keyshot
- make an online B2B and/or B2B Look book with all pertinent information
- Make a spec-sheet for each design
- Make a company brand book, with a brand name, logo, emotional branding mood board, and other visual branding material.
- Make a company webpage with a webshop using your keyshot rendered illustrations
- Brand the webshop according to the brand book and include the appropriate storytelling.
Tools
- Design Thinking
- Entrepreneurship
- BMG, Business Model Generation
- Semiotics
- Change hypothesis
- User involvement, Design Probes
- Ideation methods
- Economy and pricing
- Lookbook
- Test via online platforms
- Website with webshop
- Production plans and spec-sheets
Team
Emil, Marie, Aviv, Tina & Nathaniel
